Master data management is no longer optional — it's the backbone of trusted enterprise data. Here's how to architect, implement, and scale a winning MDM solution on Informatica. 1. What is Informatica MDM? Informatica Master Data Management (MDM) is an enterprise platform that creates a single, authoritative version of your most critical business data — customers, products, suppliers, locations, and more. Instead of having five systems each with a slightly different definitio